Technology to make your life easier
Automatic Footfall Counter
Eliminating guesswork streamlines life and reduces stress. With in-store retail analytics, you gain concrete data to fortify your strategies.
Our user-friendly footfall counters offer valuable insights at a minimal cost. By integrating data from these counters with your EPOS system, you access real-time customer behavior metrics, such as the all-important retail conversion rate. This rate reveals the percentage of individuals passing the counters who actually make purchases.
Powered by a single shot detector utilizing Caffe deep learning models, our footfall counter achieves an optimal blend of accuracy and speed, even in variable lighting conditions typical of retail environments. Currently trained to recognize people, bicycles, and dogs, each detected entity is assigned a unique ID, enabling the tracking of Points Of Interest (POI) and determining the direction of movement. The resulting data is securely stored in a local MYSQL database, uploaded automatically to a cloud based server generating easy-to-interpret charts via a protected webpage.
The standout feature of our technology lies in its capability to identify objects, not merely monitor motion. Key features include:
If the Conversion rate is low during high footfall times increasing customer-facing staff can make a big difference to sales.
Because the footfall counter uses deep learning it can recognise people, dogs and bikes.